ITB Asia’s Air Travel conference track covers content that is not often heard at conferences and events including business success and failure, curiosity and passion, going against the norms and having fun, etc. Audience will walk away with valuable learning points to apply to their businesses.


Topics to be discussed include:

  • The (dis)loyalty tipping point

  • Our industry would be a better place if…

  • In an AI-driven world, what does it mean to be an airline?



10:30 AM - 11:00 AM

Panel: The complex and intimidating world of airline distribution

  • Do we still need Global Distribution Systems (GDS)?

  • Why is the New Distribution Capability (NDC) still not widely adopted?

  • What are the impacts to travel management and online booking tools once NDC has a widespread adoption?

  • The direct booking wars: Who is really winning? - The airlines, the OTAs, Google, or the consumers?

  • "I have an idea for the future"

11:30 AM - 12:00 PM

The airline marketing checklist: Why should a customer fly with you?

12:00 PM - 13:00 PM

Panel: The (dis)loyalty tipping point

  • Just how bad does an experience need to be before a customer leaves?

  • Likewise, just how good do our services need to be for them to stay?

  • Is making collecting frequent flier points and claiming it seamlessly enough for a successful loyalty programme?

  • What are the reasons to be loyal to an airline? Who is doing great?

13:00 PM - 13:30 PM

What retail trends will drive airline ancillary sales

13:30 PM - 14:30 PM

Panel: Our industry would be a better place if…

14:30 PM - 15:30 PM

Panel: Better, faster, cheaper customer experience: Can you really have it all?

  • Why yes?

  • Why no?

  • And why "I don't know'?

15:30 PM - 16:30 PM

Panel: In an AI-driven world, what does it mean to be an airline?